Posts Tagged 'Rewards'

Cindy Sherman Doppelgängers

DMA staff members found their inner Cindy Sherman earlier this month when we re-created our popular April Late Night Art Byte: Cindy Sherman Photo Booth. Create your own Cindy Sherman doppelgänger before the exhibition closes on June 9 to receive the limited edition DMA Friends Super Fan: Cindy Sherman Badge! Find out how to earn this badge and bonus points here.

Adam Gingrich is the Marketing Administrative Assistant and Kimberly Daniell is the Public Relations Manager at the DMA.

What’s in a Badge?

One of the many ways to earn points in the DMA Friends program is by completing badges. Badges can also give you ideas on how to use the DMA in ways you might not have thought of. You not only earn points with the activities needed to achieve a badge—like checking into the Africa, Asia, and Pacific galleries to earn the Globe Trekker Badge—you also get bonus points for completing all of the badge steps!

Some badges are only offered for a limited time, so make sure you don’t miss an exclusive badge opportunity. In fact, we are announcing a new badge, Super Fan: Cindy Sherman, today on Uncrated! Check out the two steps required to earn the badge below, and start channeling your inner Cindy Sherman:
Cindy_Super_Fan
Super Fan: Cindy Sherman
Visit the Cindy Sherman exhibition and be inspired by the artist’s work. Transform yourself into another character through costume, makeup, and environment, and then photograph yourself. Be one of the first ten DMA Friends to share your Cindy Sherman-inspired photo via Twitter with the hashtag #DMASuperFan to receive the Super Fan: Cindy Sherman Badge.

Artist Cindy Sherman transforms herself through hair, makeup, and costume for her photographic work. Visit the DMA’s exhibition Cindy Sherman, on view March 17-June 9, 2013.

Badges enable you to earn extra points, and they’re fun to collect. You can review your badges at the DMA Friends kiosk or from your computer at home, and they enable you to earn extra points. Before you know it, you will be packing your bag to spend the night at the DMA when you redeem your points for the Overnight at the DMA reward. If you have questions about DMA Friends, including how to earn badges, e-mail friends@DMA.org.

Kimberly Daniell is the Public Relations Manager at the Dallas Museum of Art.

DMA Friends: A Daily Dose of Art

“I travel a lot and always go to an art museum. But it’s expensive. Here—it’s free. I come all the time and stay like fifteen minutes…I get my daily dose of art.”

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This month, Robert “Bobby” Kaufman became the first DMA Friend to claim a high-point-level reward offered through DMA Friends, the free membership program that launched in January 2013. “The quality of rewards is so high and a positive incentive for coming [to the DMA].” For 35,000 points, Bobby claimed the “Dinner and a Movie” reward. Come this May, he’ll dine on the DMA’s dime and watch a movie of his choosing with his invited guests in the Horchow Auditorium. Way to go, Bobby!

I sat down with Bobby for a chat last Thursday and discovered that he is without a doubt one of our most loyal DMA Friends. He stands out among our growing crowd of 5,500+ Friends who participate in DMA activities ranging from viewing art in the galleries to making something in the Center for Creative Connections to attending our weekly Gallery Talks. Bobby earns points by visiting and participating often, in short spurts. He spends most of his time in the American and European galleries, where he returns to favorite works and leaves feeling inspired. “I can’t paint. . . . But looking at the masters is a reminder to me to try to create something important.” An aspiring poet, he hopes to make his mark in the field of writing one day. He eloquently related to me how details in two of his favorite European paintings—in particular the gestures of figures in each painting—inspire him to be evocative and thoughtful when describing characters through his words.

Born and raised in Dallas, Bobby told me that he came to the Museum maybe once when he was growing up. Two years ago, his parents gave him a DMA membership when he took a teaching position in the English Department of a Dallas-area high school. Then, he started visiting the DMA every few months. Since the DMA returned to FREE general admission and launched the DMA Friends program in January, he’s visited nearly every day–often after school on weekdays. He opted not to renew his DMA membership because the DMA Friends program gives him exactly what he needs for an art museum experience.

Want to learn more about how to become a DMA Friend and earn points and rewards like Bobby? Visit DMA.org/friends and then come by the Museum to see us!

Nicole Stutzman Forbes is the Chair of Learning Initiatives and Dallas Museum of Art League Director of Education at the DMA.

Thank You for Being a Friend!

It’s official–the DMA is now offering free general admission for all Museum visitors.  Our doors opened at 11:00 a.m. yesterday morning and over 2,000 visitors of all ages helped us celebrate the return of free general admission.

A family takes our quiz to discover who their artist "twin" is

A family takes our quiz to discover who their artist “twin” is

For the first time, we are also offering a free membership program called DMA  Friends.  Anyone over the age of 13 can join the DMA Friends program at no charge.  Visitor participation and recognition are the central tenets of DMA Friends.  As visitors engage with and contribute to our Museum community, they will earn credit as part of a personal rewards system.  By visiting the Museum, participating in a teacher workshop, viewing an exhibition, or attending a lecture, you will earn points and badges that can be redeemed for rewards.  Rewards range from free tickets to DMA special exhibitions to access to exclusive experiences at the Museum.

A visitor enrolls in the DMA Friends program

A visitor enrolls in the DMA Friends program

Through DMA Friends, our staff can gain insights into the different ways our visitors are engaging with the Museum.  We can refine and adjust our programming in response to the feedback visitors give us–we’re positioning our visitors at the center of the Museum’s activities.

Docent Susan Bondy leads the Grand Tour in our European galleries

Docent Susan Bondy leads the Grand Tour in our European galleries

I’m really excited to be a part of the DMA community as we make this transition into the next phase of our history.  By offering free general admission, we’re demonstrating that we really are everyone’s Museum.  At the end of tours, we always invite students to come back to the Museum so they can keep exploring.  By offering free general admission, we’re making it much easier to accept that invitation!

Shannon Karol
Manager of Docent and Teacher Programs


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