Since 1977 the International Council of Museums (ICOM) has promoted an annual International Museum Day, on or around May 18, to highlight how “museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples.” Beginning in 1992, ICOM has created a theme for the annual event. The theme for 2018 is Hyperconnected museums: New approaches, new publics.
With this theme in mind, I thought it would be interesting to take a look back at one of the DMA’s earliest attempts at hyperconnectivity, our forays onto the Internet.
In 1993 the DMA was one of the first museums to go online with a gopher site, a text-based site of menus and documents, and a listing on Compuserve, the first major online services provider. The Museum also acquired two email addresses for staff to use, monitored by library staff members.
In January 1994 the DMA launched its first website. The DMA was one of the first five museums to go online with “click and view” access for visitors, presenting 200 images of collection objects. This site was hosted on University of North Texas (UNT) web servers. The DMA site was named one of the 1001 best Internet sites by PC Computing magazine in December 1995.
By 1996, the Museum was outgrowing its UNT site and created an Internet Committee to evaluate the website and brainstorm content and ideas for what the site could be. This work resulted in the launch of a new website on DMA servers with a DMA domain name, DallasMuseumofArt.org, in the summer of 1998.
Since this time, the DMA website has continued to evolve in design and with new technological capabilities. The website underwent major redesigns in 2003, 2008-09, 2013 and, most recently, summer 2017 with the new enhanced Collections Online. All of these redesigns had the goal of providing more content and general information for the Museum’s multiple audiences in an easier-to-use package. DMA.org will continue to evolve with these same goals for future users.
Hillary Bober is the Archivist at the Dallas Museum of Art.