Dallas Museum of Art Uncrated

Even though Irving Penn’s work in the exhibition at the DMA encompasses several subject areas (e.g., still life, portraiture, travel, and commercial photography), he is most widely known for his work in the fashion industry. His fame in this arena is well deserved, both for how he revolutionized the practice of the fashion shoot itself and for the simplified, bold, and elegant sophistication of the images he captured.

Prior to Penn’s arrival at Vogue magazine in the 1940s, fashion shoots were organized around a contextual approach—meaning he had to design a “set” that provided a context or narrative for the clothes the model would be wearing. It was theatrical as well as being a lot of work. It didn’t take long before Penn abandoned that practice and adopted instead a stripped-down approach that peeled away all extraneous and distracting details. By using plain backgrounds, all the emphasis shifted to the models and the haute couture designs they wore. The designers loved it!

When you look at Penn’s fashion photography, two strong characteristics dominate: an emphasis on form, or the silhouette, that is quite sculptural in its effect; and, the powerful sense of feminine independence of the modern woman. The latter was no accident. In Penn’s eyes, models weren’t just clothes hangers but rather intelligent and perceptive individuals for whom he had a great deal of respect. Consequently, these images come off as portraits, which is what Penn considered them to be, thus explaining why he always included their names in the titles.
The model for whom he likely had the greatest respect was the Swedish-born Lisa Fonssagrives, who is today considered to be the world’s first supermodel. The rapport and connection between them is palpable whenever she is looking into the lens of the camera. She was not just his muse; she also became his wife in 1950, just before they left New York to shoot the Paris collections.

When Penn arrived in Paris in 1950, he set up on the top floor of a photography school. It was a daylight studio—meaning he used only the natural light that poured through the bank of north-facing windows. An abandoned theater curtain provided the softly mottled background for the shots. The studio and the stairwell up to it became a buzzing hive of activity as couriers arrived and departed. By bicycle, they ferried elaborate ensembles from the fashion houses of Dior, Balenciaga, Rochas, and Molyneux. Once the shoot was complete, they furiously pedaled their way back across town with their precious cargo.

The photographs from that iconic Paris shoot are stunning for their simplicity and originality. Rochas’ curve-hugging mermaid dress and Dior’s wonderful nipped-waist black suit were all about the silhouette. Penn’s idea to concentrate on details of other designs was equally brilliant. His close-up shots of the gorgeous gathered sleeve of Balenciaga’s coat, or the distinctive pocket on a coat by Molyneux, drew attention to the superior design as well as the craftsmanship of the individuals who made them.

Penn’s contribution to fashion photography set a standard that shaped not only the practice but also the industry itself. Many would adopt a simplified approach to the fashion shoot. Even today, other photographers, aspiring or established, stand in the long shadow of Penn’s legacy, borrowing his ideas or even re-creating some of his most innovative shots, like a nod of admiration to the creative genius of one of the 20th century’s greatest masters.

Celebrate Penn’s birthday tomorrow evening with the launch of our summer Thursdays and enjoy buy-one-get-one-free tickets to Irving Penn: Beyond Beauty. Strike a pose from 6:00 to 9:00 p.m. and take home your favorite Penn-inspired memories with free prints made onsite from your Instagram account.

Sue Canterbury is The Pauline Gill Sullivan Associate Curator of American Art at the DMA.